UFC Inks Multi-Million Dollar Deal With Meta

The UFC has secured a multi-million-dollar, multi-year partnership with Meta, designating the company as the "official fan technology partner" of the UFC. As part of this agreement, Meta’s branding will be prominently displayed within the UFC’s Octagon during both pay-per-view and “Fight Night” events.

This collaboration will encompass Meta’s broad portfolio, including Meta AI, Meta Glasses, Meta Quest, as well as its platforms such as Facebook, Instagram, WhatsApp, and Threads.

Mark Zuckerberg, Founder and CEO of Meta, expressed his enthusiasm, stating, "I’m passionate about this sport and excited to collaborate with the UFC to offer fans a whole new way to experience it."